Butchertown Market has a tasty new addition

13 Sep Butchertown Market has a tasty new addition

You can now find more than just chocolate at Butchertown Market to satisfy your sugar craving.

The Story Avenue retail collective is now home to Louisville’s second Macaron Bar, with the first in NuLu.

The store sells French macaron cookies — not to be confused with macaroons — and other complementary items, such as baked meringue and pour-over coffee. The specialty shop, which started in Cincinnati in 2014, has about 100 square feet in the market, with a small sales counter.

Macaron Bar opened its first Louisville location last July as a popup shop on Market Street in NuLu. Since then, the 800-square-foot NuLu store has slowly transformed into a permanent location.

Patrick Moloughney said he and his Macaron Bar business partners have been interested in space at Butchertown Market for a while now. Moloughney leads new store expansions for the company; Mark Santanello oversees the company’s operations, and Nathan Sivitz is the company’s executive chef.

“We’ve known a lot about the Butchertown Market and its standing as one of the best retail places to shop in Louisville,” Moloughney said. “We wanted to be in here.”

He said he thinks the businesses in Butchertown Market will mesh well with the Macaron Bar. Butchertown Market is known for its local focus, with a Louisville chocolatier, jeweler, metal worker, kitchen store and local art-focused shops.

And although Butchertown Market is just a few blocks from the NuLu neighborhood, Moloughney doesn’t expect much customer overlap.

“It’s close to NuLu, but we think it’s a different shopping occasion,” Patrick Moloughney said.

Both stores will carry the same 14 or 15 flavors of macarons, as well as the other extras. All of the brand’s baking is done in Cincinnati, with the items being shipped out from there.

The Macaron Bar concept hasn’t been around very long — its first Cincinnati location opened three years ago in December — but the brand has been rapidly expanding in the region.

Louisville, of course, now has two locations. Cincinnati now has four, and Macaron Bar just made its first step into the Pittsburgh market, with a shop opening this week at Ross Park Mall.

Moloughney said 2018 will keep him busy, too. The company is looking to lease space in Indianapolis for another expansion, and he’s eying Columbus, Detroit or Cleveland for another expansion. He expects another store in Pittsburgh, soon, too.

Moloughney estimates the company’s sales have grown between 30 percent and 50 percent each year since opening. This year, it will top $1 million in sales for the first time.

He said the partners don’t have any aspirations to move outside of the region, but rather to grow between Detroit and Nashville, north to south, and Pittsburgh and Indianapolis, east to west.

“Our focus is to be a small giant,” he said. “Just stay in our region and become the market leader.”

Bridgett Weaver covers technology, entrepreneurs, restaurants and retail.